• FEI World Individual Dressage Ranking Number 1: Isabell Werth (GER) Photo: Hippo Foto/Dirk Caremans

    FEI World Individual Dressage Ranking Number 1: Isabell Werth (GER) Photo: Hippo Foto/Dirk Caremans

  • Longines Rankings Show Jumping Number 1: Harrie Smolders (NED) Photo: Hippo Foto/Dirk Caremans

    Longines Rankings Show Jumping Number 1: Harrie Smolders (NED) Photo: Hippo Foto/Dirk Caremans

  • FEI World Eventing Athlete Rankings Number 1: Oliver Townend (GBR) Photo: Hippo Foto/Dirk Caremans

    FEI World Eventing Athlete Rankings Number 1: Oliver Townend (GBR) Photo: Hippo Foto/Dirk Caremans

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The new partnership making Pixio FEI Dressage Official Supplier and Official FEI Campus Sponsor, marks another step forward in the FEI’s commercial and marketing strategy and is geared towards improving training in dressage. The strategy has been in place since November 2017, following the FEI General Assembly in Montevideo (URU) and emphasises the FEI’s governance of seven unique sports, including Olympic and non-Olympic disciplines, which all have their bespoke characteristics, positioning and target audiences. FEI Commercial Director Ralph Straus said; “Pixio’s international reach and taste for innovation falls perfectly in line with the platform the FEI is able to offer as well as our continued embrace of the latest technologies. Since its launch, the product has proven to help athletes, breeders and coaches in various scopes through lessons, competitions, sales and even live streaming for distant coaching.” The collaboration with the FEI Campus is a result of a shared educational mission and training orientation, as MOVE ‘N SEE founder Eric Willemenot said; “We really identified with the FEI’s discipline approach, which corresponds perfectly with how our customers are using Pixio most of the time: enriching their technical debrief, sharing, and taking lessons through internet with a distant coach.”

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