Andreas Helgstrand expands in the United States

Andreas Helgstrand has expanded in the United States with the Global Equestrian Group (Helgstrand, Beerbaum and private equity giant Waterland). New acquisitions are the companies Gold Coast Feed in Wellington (Florida), and Show Grounds Live in Shelburne Falls (Massachusetts). With the acquisition, Helgstrand wants to support and expand its already existing activities in the US.

Gold Coast Feed is the official supplier of feed and bedding for the Palm Beach International Equestrian Centre (PBIEC). The company provides in the winter Winter Equestrian Festival and the Global Dressage Festival. Throughout the year, it distributes to stables in Wellington and the surrounding region.

“We see huge potential in Gold Coast Feed,” says Andreas Helgstrand. “The company is in a prime location and has a good range of quality products. Gold Coast Feed already supplies PBIEC, so we know the company and their services. By adding this company to our group, we can increase the service level and our reach in the equestrian market in Florida.”

ShowGrounds (also known as operates as a event management and streaming provider for equestrian events in the United States and Canada. The company currently supports 17 major competitions by providing start lists, results and videos. Show Grounds Live has a media library of over 1 million videos and hosts over 200,000 unique streaming users.

“The ShowGrounds platform is a perfect fit for our group,” says Helgstrand. “We have already started to expand digitisation, and with the acquisition of ShowGrounds we can take another big step in this area. With the combination of Show Grounds Live and Global Equestrian Group, we can take the experience of equestrian events to a whole new level.”



Photo by Helgstrand Dressage

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